In a recently conducted exclusive session with Emmanual Frontman, Corporate Vice President and President of EMEA Operations at Acer revealed that the company will be investing in the transformative role of AI PCs and gaming products.
Earlier this year the company announced the adoption of new features and innovations during the Global Acer press conference. In the exclusive session, Frotman also sheds light on the greater opportunities across the EMEA region making a special mention about the Saudi Arabian markets.
Acer, one of the leading Taiwanese multinational technological companies has always remained at the forefront for producing some of the sustainable hardware and electronics over the years. The company has always maintained tough competition in the market against fellow technological giants.
As stated by Emmanual Frontman the leadership principles and the striding need for sustainability upheld by the company are the major reasons behind the growth of Acer. At the Global Acer press conference, the company introduced the new generation of AI PCs that have the capability of playing a significant role in the EMEA markets.
The company displayed many other Acer models that are also expected to have major impacts in the EMEA markets. Acer has launched AI PCs previously this year but they were all powered by Qualcomm. In recent times, the developers of the company have shifted their focus towards Intel and AMD-based models.
Earlier this year, the Acer Chromebook Plus 14 and 15 were launched, and the laptops came with built-in AI features. The AI capabilities in these models were supposedly powered by Intel and AMD-based processors and they also featured the latest built-in Google Gemini AI technologies.
As per the inner sources, Emmanuel Frontman also discussed the special features of Acer Innovative during the exclusive Q&A session. The TravelMate6 one of the newly launched Co-Pilot laptops offers a battery life between 20 to 30 hours and only weighs less than a kilo.
The company also introduced its first handheld gaming device called Nitro Blaze 7 during the conference. This device is designed using cutting-edge technologies but as stated by the company it is expected to surpass the impact made by the AI PCs in the EMEA markets.
The company firmly believes the newly launched AI PCs will be a game changer in the market and is sure to increase the ratings and sales of the company. Acer Chromebook Plus 14 and 15 which came out earlier in August became a major hit in the technological markets with its built-in Artificial Intelligence features, battery life, and support for fast charging.
When asked about the future role and growth of Acer in the EMEA markets over the regions, Frontman states that the company is confident in growing across all the regions of the EMEA markets from Saudi Arabia to large markets like UAE as The opportunities keep on increasing and expanding in these regions.
As of now the company only holds a two-digit market share in the Saudi Arabian markets while in other Middle Eastern countries, they only hold one-digit market shares. Considering the surveys and reports, Acer holds 13 percent of the total market shares across the EMEA market regions. With the expansion of AI PCs and the introduction of more innovative devices in the coming times, the company is sure enough to own a leading position in the markets of all the regions.
The company has been a major competitor in the technological community for nearly 50 years now. As put forth by the founders of the company, one of the major reasons behind their stability is introducing innovative products according to the trends and maintaining the quality of sustainability. The introduction of AI PCs is sure to set a milestone in the history of the company as well as increase the ratings of Acer products in the technological markets.
