With a decline in sales, Apple’s Vision Pro headset production was abruptly reduced by the company, and expect a complete stoppage by the end of 2024. The Vision Pro headset has seen weak demand due to the high price range and lower contents.
Apple reduced the production of the Vision Pro Headset significantly earlier this year and planning for a cease in production by the end of the year. Apple’s Vision Pro headset was not a hit as it didn’t meet expectations and was priced too high compared to its competitive Meta variant. With the decline in sales, Apple has enough Vision Pro Components to meet the demand until next year.
According to reports, suppliers have manufactured components for around 500,000 to 600,000 headsets and some factories have already halted the production due to the hindering sales forecast from Apple. Many unused components are still available in the repository. Luxshare, the Vision Pro assembling company received a notice from Apple indicating the diminution of the product by November leading to a reduction in production by half.
We always love to sell more than expected since we want our product to expand among a number of users and as time progresses everything gets better. With such a high price range it can’t be a mass-market product, said Apple CEO Tim Cook said in a recent interview sharing the first year experience of the Vision Pro. The Vision Pro headset is an early adopter product for people who need tomorrow’s advancements today, and we are lucky many are on the list, he added.
Apple is planning to produce a budget-friendly headset by 2025 the suspension of the development of the Vision Pro generation 2 sources the prediction. The company is planning to assemble 4 million devices in total, which is half the production plan of Vision Pro. To meet the budget the company has to compromise with the features, indicating even fewer sales with the new version.
One can’t deny the possibility that Apple may plan for an incremental update to the product with similar design features and a new processor allowing them to utilize the components of Vision Pro in the new generation model since Apple has done the same in the iPad Mini 7 (powered with A17 Pro chip that has been used in the iPhone 15 pro models).
Apple Vision Pro was launched earlier this year and lost initial enthusiasm among users later. Many tech enthusiasts were in a dilemma, why buy Vision Pro since a cheaper version like Meta’s Quest 3 is available in the market? Meta Quest 3 headsets can be bought for around $500 whereas the Vision Pro is priced at $ 3500, nearly 7 times higher price range than Meta Quest 3 headset.
Why Is Apple Vision Pro Not a Hit as Expected?
Apple Vision Pro is a mixed-reality headset that integrates Virtual Reality and Augmented Reality to create an immersive and seamless virtual environment. It displays high-resolution graphics allowing a user to control the device screen using eyes and hand movements.
The launch of Apple Vison Pro was highly anticipated, however the wained after weeks of launch. The main issue was the higher price range. The starting price was $3500 and increased up to $4500 with additional accessories including straps. It’s a competitive variant, Meta Quest 3 with a $500 and even its pro version, Meta Quest Pro is available at $999.
In addition to the price limitation, blurry video pass-through (still the best yet), inconsistent and stressful hand-eye tracking, and uncanny personas add to the deteriorating popularity of the device.
