In 2024, we have self-driving cars, fully transparent TVs, XR Headsets, and even AI models that can create high-quality videos based on text commands, but we have yet to find a robust way to prevent phishing scams.
More importantly, phishing calls are evolving rapidly with the integration of Artificial intelligence-based voice models. However, the latest announcement from Apple is another step in the right direction.
Apple just announced their Business Caller ID feature on their Business Connect program. The program allows businesses of any size to create their brand and connect with the Apple user base, regardless of whether they have a physical address.
The new tools that are coming to the Business Connect platform are impressive, and one of the most notable features is the Business Caller ID tool which is announced to be released next year.
What is Apple Business Caller ID?
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Cyberspace is filled with scams and pitfalls, if you are not careful enough, you can end up losing money and vital information. If you are receiving a call from someone who is pretending to be a customer executive of the brand you use, you cannot verify the caller’s legitimacy.
However, with the new business caller ID feature, when an inbound call is received, your iPhone will automatically show the details of the registered business. This way, users can identify whether the call they are receiving is fraudulent or not.
Apple Business Caller ID is objectively a good addition to the Business Connect Program. It is not only helpful for the users, but also helps the businesses to establish themselves, even before the customer attends their call. This sense of legitimacy can improve the customer perception of the brand, especially if it is a startup or a developing business.
According to the latest update from Apple, the Business Caller ID will display the following details about the brand on the inbound call screen when they try to contact:
- Name of the brand
- Logo
- Department
- Phone number
Also Read: Apple Intelligence: Latest AI Features Explained
How can Businesses Register their Business Caller ID Apple?
Apple is providing equal and fair opportunities for all businesses regardless of their global reach, turnover, or whether the business is online, virtual, or physical business. The business can create a new Apple Account or an existing one to register on the Business Connect platform. You don’t need to use Apple devices to do this. Apple lets you create a business account using any phone, tablet, desktop, or laptop computer.
Once you have registered the business on Business Connect, you can customize your brand for free and add elements such as phone numbers, logos, department names, and locations. Apple will also let you manage the businesses at various locations at scale through management agencies such as DAC Group, Rio SEO, SOCi, Uberall, and Yext.
Apple Business Caller ID: Release Date
Businesses can register themselves on the Business Connect service website right away. All you need is an Apple ID. They can customize the business and enjoy the cloud storage for every Apple device associated with the business.
However, users should need to wait till next year to receive Business Caller ID on their phone. The press release has only mentioned “next year”, so we should wait for another update from Apple to know the exact date of the feature’s release.
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Apple Business Connect New Features
Apple Business account allows businesses to connect with customers who use Apple products such as iPhones, iPads, and Macs. They can add and update photos and logos, offer special offers to customers, and even invite them to take actions such as online purchasing and reserving.
In addition to announcing the upcoming Business Caller ID feature that we all are excited about, Apple also announced a couple of new features that will help businesses make use of the platform more effectively.
Branded Mail is a new feature coming to the Apple Business Connect platform. It will display the logo of the mail when a customer receives an email from a registered brand. This allows the businesses to distinguish themselves in the mail app. Businesses can register for branded mail from the Business Connect website now. However, the feature will only become available to the customers in the next year.
Another small, but exciting tweaking in the Business Connect ecosystem is that businesses can start to display their logo when accepting a payment through the Tap to Pay on iPhone, as opposed to just the category icon. This can be helpful for businesses to prove their legitimacy and will potentially help them to grow their trustworthiness.
So, if you are looking to increase the visibility of your website and to present yourself as a registered and trustworthy business, you can head over to Apple Business Connest’s website and create an account for your business.
