Seiko Epson Corporation made history with the launch of its innovative EcoTank printer in Indonesia in October 2010. This innovative, high-capacity ink tank inkjet printer marked the beginning of a new era in printing technology. Following its successful debut, ecotank printers were introduced in India in 2011, expanding Epson’s reach in the region.
Today, these cutting-edge printers are available in approximately 170 countries and regions worldwide, a testament to Epson’s global presence. Notably, the company’s high-capacity ink tank printers have achieved a remarkable sales milestone of over 100 million units sold globally and 7.75 million units sold in India alone.
Epson’s high-capacity ink tank printers were born out of a strategic response to the unique needs of emerging economies. Driven by innovative thinking that challenges conventional design and sales approaches, these printers have taken their place in the industry. Since its introduction, Epson has successfully transformed the traditional printer business model, establishing itself as a pioneering leader in the high-capacity ink tank printer market.
High-capacity ink tank printers have become increasingly popular, now accounting for approximately 45% of units shipped in the office and home inkjet printing market. Epson continues to hold the No. 1 global and Indian market share in this segment, driven by its extensive product lineup and strong brand recognition. The company’s success can be attributed to widespread customer approval of its EcoTank printers, which offer significant benefits.
Customers appreciate the lower printing costs and less frequent ink cartridge replacements, resulting in enhanced productivity and convenience. Moreover, with the rise in environmental awareness, consumers and businesses alike value the eco-friendly features of EcoTank printers, including reduced waste generation and minimal resource consumption for consumables and other items.
As a result, Epson’s EcoTank printers remain the preferred choice for those looking for a reliable, cost-effective, and sustainable printing solution. Epson executive officer and chief operating officer (P Office & Home Operations Division), Yoichi Yamada, expressed his appreciation and shared insights into the company’s innovative high-capacity EcoTank printers.
Yamada says that they are deeply grateful to all their customers who have chosen their EcoTank printers. He acknowledged that developing these innovative printers presented significant challenges due to their radical design and sales approach, which diverged from traditional cartridge models. However, driven by the vision of empowering customers to print without constraints, Epson’s teams collaborated to bring the product to the market.
Today, the unique benefits of EcoTank printers, including low printing costs, hassle-free ink replacement, and minimal environmental impact, have resonated globally. These advantages have made EcoTank printers an indispensable tool in various settings, from business operations to educational environments.
Yamada emphasized Epson’s commitment to delivering exceptional value through its printing solutions. He also states that they will continue to innovate and provide unique benefits that can be only offered by Epon uniquely. Satyajeet Satpathy, director of sales and marketing at Epson India, commented on the company’s achievement: Epson has consistently led the inkjet printer market, and this milestone underscores our pioneering spirit. It demonstrated the trust consumers placed in their EcoTank printers, both in India and globally.
Satpathy attributed Epson’s success to its profound understanding of Indian consumer needs. This insight has driven the adoption of EcoTank printers across various segments, including home, office, and commercial use. The customers appreciate the value proposition of low-cost, high-quality printing that EcoTank printers have to offer, Satpathy explained.
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