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Google is one of the top companies you can always rely on and is responsible for most of the latest advanced technological implications we see today. This is a world of Artificial Intelligence and its integration to ease human tasks and living experiences. That is why we can see the influence of AI in almost every sector we deal with.
With the idea in mind, Google is up to a major upgrade process on its shopping site. The number of online shopping sites is growing day by day, in that scenario, google is thinking in a different direction. They are tirelessly working to add AI-powered personalization insights to the user interface.
On Tuesday, Google introduced and announced the integration of more upgrades in their shopping platform. This move is to enhance the buyers’ experience, with the addition of new features, users will be assisted in the purchase with the help of an AI-generated personalization program.
With this feature enabled, users can get more in-depth insights about the products that they are intended to buy. According to the company, this feature will be based on the match between the products and the user’s needs.
Google shopping: where shopping becomes more personalized
It would be really helpful to the buyers if they were fed the most suitable products according to their needs. This can eliminate the unnecessary confusion that emerges while we indulge in shopping. Google is ready to redefine the entire online shopping experience with its new feature AI-powered personalization program.
Google in their blog stated, “We’ve paired the 45 billion product listings in Google’s Shopping Graph with Gemini (AI) models to transform the online shopping experience with a new, personalized shopping home,”.
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AI Powered Personalisation: how it works?
Enhanced search results according to our personal needs are the top priority of this feature. For Example, if someone searches for a smartphone with some special features, the integrated Artificial Intelligence will feed the buyer with much-needed information while purchasing the product. Besides that, it will recommend the top products compared to your personalized needs and explain why it is best for your personal choice.
Along with the recommended choices, AI gives you the related article links about that particular product so you can conduct further research and study. This feature helps buyers speed up the purchasing process by simplifying the research through the auto-generated suggestions from the AI. Google Shopping will not forget the sessions and your activities, which enables you to restart from where you left off. It can contribute a continuity in your shopping experience.
An advanced Google Shopping homepage with a personalized feed is another upgrade that Google has introduced. The home page will be exclusively designed according to the needs and preferences of the buyer.
The page will detect your preferences and navigate you to the shoppable products. The inclusion of videos on the homepage is a feature that is new to the online shopping platform sector, this too makes the upgrade revolutionary and makes the audience much more attracted to the interface.
This preference setting can be changed according to your convenience, google offers you the option to turn it off manually and manage it. Navigate to the Google Shopping menu and there you can see the option “Shopping Preferences” at the bottom of the page. By tapping this option, you can manually select your shopping preferences.
How shopping results are generated using AI?
Shopping results are generated and shown on your homepage based on the relevance of your activity on the platform. Your search terms will be identified by the AI. Besides the opted preferences, any search activity on Google will affect the product visibility on the homepage. The option to create your personalized shopping is there, you can enable it by saving your preferred brands and styles.
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AI-Driven smart shopping by Google
By integrating AI features into the online Shopping website, Google is ready to take on Amazon’s online shopping. Google has always found it hard to compete against Amazon, but they are marching towards becoming an equal competitor of it. AI-powered shopping site experience will show a smart way to purchase the things you need. Customize the shopping experience according to your preferences and needs.
Spending less amount of time on product research will be helpful to the buyers. At the same time, the unlimited pouring of information related to the product we wish to buy will help us to decide whether we should go for the product or not.
Providing the related article links will help you to know more about the preferred products, even when AI is involved, google is still giving the space for personal research and findings. You will also get an option to manage your preferences manually and determine what you need and what you wish to purchase.
