Instagram announced the new Meta AI video editing features that challenge AI editing tools. It is as though Instagram is teasing the new GenAI video features. This introduction of AI video editing features could represent the beginning of more advanced platform-integrated AI capabilities for creators as well as brands. Instagram is preparing to release this all-new AI editing tool in 2025 but its official launch date has not been revealed.
All new Meta’s AI video features in Instagram teases AI editing tools
Instagram aims to transform the creators’ and brand’s video looks by introducing new, advanced Artificial Intelligence (AI) capabilities. Creators can now easily level up their video-editing game using simple text prompts. This new video editing AI tool is powered by Meta’s generative AI model Movie Gen and it promises new features like swapping out backgrounds and adding realistic-looking objects or accessories to the video.
The Instagram chief Adam Mosseri shared a video previewing the tools that demonstrated a smattering of backdrops and appearances generated on the fly. He also commented that this feature is exciting as it will allow creators to nearly any aspect of the video with a simple text prompt. Instagram has evolved over the years and creators have been able to make amazing content and share it with others, and the new AI video editing tools are going to be life-changing for content creators.
This tool, called Movie Gen is introduced to help creators turn their videos into anything they want, whether it be changing outfits, adding an accessory, or changing the context in which you’re sitting. Instagram is working on enhancing the tech’s ability to create realistic human motion in AI-generated content. Unlike other tools, Meta aims to integrate AI directly into social media platforms so that the technology would be accessible to millions of creators.
However, we remain in doubt regarding the finishing and polishness of this tool. It is uncertain how well the AI editing tools will look once widely available. Most tools occasionally fall short of expectations in real-world use and a common hiccup is expected. The arrival of AI-powered video editing tools could mark a significant leap in the creative possibilities of those using Instagram. Creators and brands are the most excited regarding the launch of Movie Gen.
Brands could find this tool helpful because it can help with more interactive campaigns and content that allow them to involve customers in the creative process. This tool can also help introduce virtual try-ons, which establishes new ways for brands to showcase products and improve customer experience. Instagram tease AI editing tools that are expected to allow creators to completely reimagine their videos.
Content creators are looking forward to this generative AI editing feature that is said to help transform their content by bringing ideas to life. Even though Meta has not announced the correct data when Movie Gen will be available, Instagram will be the first social media platform to utilize the text-to-video model.
Since the multimodal capabilities of large language models have matured, Movie Gen is likely to face significant competition in 2025 with more tools available in the market. However, creators seem hyped about this new AI-powered tool because it can generate both video and audio from users’ prompts and edit and personalize clips.
This innovative tool is expected to modify virtual reality easily using simple text prompts without having to resort to advanced editing skills. Also, Meta claims that this AI-driven tool is designed to be user-friendly, so creators can save time and effort in video editing. Many believe this tool is essential for subtle edits like adding an accessory that blends seamlessly without distortion.
Are there negative sides to Meta’s new AI tool?
Even though this brand-new AI editing tool is expected to transform their video creation experience, many believe Instagram videos won’t be the same after the tool rolls out. Many creative professionals have voiced frustrations regarding this new tool as they believe the videos will be less authentic and illustrations will be used to create a fake reality.
Also, the demonstrations of the video do appear impressive with minimal distortion but most tools occasionally fall short of expectations in real-world use. So, we cannot expect this tool to be perfect. Indeed there are positives to this AI-powered video editing tool, but there are people who criticize it as it can affect the creativity of people. In a world where we depend on AI for everything, such AI tools could degrade our creativity and growth.
