Table Of Contents
- Xbox’s new campaign highlights its expanded accessibility across multiple platforms like Smart TV, mobile phones, and other handheld gaming devices
- “This is an Xbox” emphasizes the flexibility of gaming by going beyond the traditional consoles.
- Microsoft’s strategic partnerships with brands like Samsung, Crocs, The Happy Egg Co, and Porsche are bringing entertaining experiences to the forefront.
In the recent marketing push, Xbox is what it means to be an Xbox gamer in its gaming campaign, “This is an Xbox.” The campaign focuses on showcasing Xbox’s expanded presence across devices, pushing its accessibility to gamers beyond the traditional console experience. Whether on a smart TV, mobile device, or handheld gaming console, Xbox is now everywhere, with its campaign featuring on digital billboards, online ads, and public spaces. It brings the gaming experience to more players in more ways than ever before. The campaign isn’t just about marketing, it provides new ways to interact with a console, PC, or a smart TV.
‘This is an Xbox’: Microsoft’s new Campaign
The Microsoft’s new campaign “This is an Xbox” campaign aims to remind gamers that the iconic Xbox experience is not confined to just one device. With the growth of Xbox Cloud Gaming, players now can stream their favorite titles to a variety of devices without the need for a console. The campaign focuses on how Xbox is available on smart TVs, Samsung devices, mobile phones, and handheld consoles, making it easy for gamers to pick up and play wherever they are.
It is a shift towards a more inclusive, platform-agnostic future where players can experience the same gaming quality and selection on any device. The message is simple, to understand what exactly an Xbox is, it is important to understand what is not an Xbox.
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Expanding the Xbox Ecosystem
The new campaign also shines a light on Xbox’s partnership with prominent brands to create unique, engaging, and unexpected experiences for fans. These collaborations are part of Xbox’s vision to be more than just a gaming platform but a lifestyle brand that connects with fans on multiple platforms. Another standout feature is its growing accessibility for Xbox Game Pass Ultimate members on Smasun’s Gaming Hub.
This ensures that members can instantly stream hundreds of high-quality games, taking full advantage of the power of Xbox without any dedicated consoles. “This is an Xbox” campaign, displayed on Samsung’s platform, gives the gaming experience a branded touch. Microsoft continues to engage in high-profile partnerships with global brands to amplify the Xbox experience. The partnership includes collaboration with major brands such as Samsung, Porsche, Crocs, and The Happy Egg Co., which aligns with the slogans– “This is a pair of Crocs” “This is a Samsung TV”, and more.
The Xbox Gear Shop Collection
In celebration of the “This is an Xbox” campaign, Microsoft has launched a fresh collection of merchandise on the Xbox Gear Shop. Gamers can now show their love for Xbox with T-shirts, hoodies, iPhone and Samsung phone cases, or a sticker, each containing creative visuals and “This is not an Xbox”, as a part of the campaign. The merchandise release gives fans a tangible way to engage with the brand outside of gaming. It is about building a deeper connection between Xbox and its players, turning the game into a lifestyle.
A show-stopping Library of Games
One of its major goals is to campaign its expansive library of games, which continues to grow but with iconic franchises and upcoming releases. Gamers can look forward to a variety of classic and new experiences, all of which highlight the depth of Xbox’s game catalog.
The inclusion of Call of Duty, a franchise that has long been associated with intense gaming experiences, alongside new franchises like Indiana Jones and the Great Circle, ensures that players will always have something to look to. Furthermore, Avowed and Microsoft Flight Simulator continue to push the boundaries of simulation gaming.
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Conclusion
By establishing cooperation, Microsoft is redefining and expanding the gaming experience with the “This is an Xbox” campaign. Thanks to the partnership with Samsung, Xbox Game Pass Ultimate subscribers can now more easily access hundreds of top-notch games through the gaming center.
The campaign celebrates the community with exclusive merchandise allowing fans to showcase their love for Xbox with unique products. With the introduction of highly anticipated titles like Call of Duty: Black Ops 6, Indiana Jones, and Microsoft Flight Simulator 2024, Xbox is proving its commitment to offering diverse gaming experience. The campaign marks a new chapter in the Xbox’s ongoing evolution.
