Spotify has once again come to the forefront by providing users the chance to customize their playlist cover art. The company introduced this creative feature on Tuesday and the users have gone wild as it allows them to design their playlist by being able to choose from a wide range of collections. With over eight billion users around the world, Spotify has strengthened its position by coming up with this creative and unique feature.
Earlier this year, Spotify introduced a similar feature that allowed users to upload their custom pictures as the playlist covers. The users can use the new feature on the “Create Cover Art” option in Beta on the Spotify app where they can personalize their playlists using vibrant fonts, background images, stickers, gradients, and even their images. The users can set the background mood according to their choice and the collection of songs.
Such an initiative is taken by the company to enhance the creative side of the users and improve their experience of using Spotify. As per the reports, Spotify has collaborated with artists like Sam Lyon, James Marshall, Jun Ioneda, and Shivani Parasnis to create, illustrate, and craft an exciting collection of stickers and images for the new feature. This might also be a cue that there are chances of the company collaborating with other famous artists in the future.
To further enhance the feature Spotify partnered with a team of visual creators and artists like Adrian Hernandez, Imogene, and Cey Adams who have created some of the world’s iconic and top-notch album cover art.
The music streaming company also worked with music artists like Clairo and Arlo Pkas who are known for creating their own playlists on the platform. As per the inner sources, the company has made an effort to work with trending artists and visual creators to get an idea for inventing such a creative feature for their users.
The founders and developers of Spotify believe that by having a precise knowledge of the experiences of the artists, they will gain a better idea towards approaching the creative feature in their app. They also wanted to ensure that they were able to provide the right elements so that the users can make maximum benefit from this creative feature.
The new feature has already started rolling out in the Spotify app and it will be available in English in over 65 markets. The Create Art Tool can be accessed by the users through the app and they can start using the feature by choosing a new playlist or the existing one. According to the sources, the new feature will be free and will be available to all premium users.
Comparing the market value, Spotify has always remained a major competitor among the other leading music-streaming industries. Over the years they have gained the trust of their users by introducing unique features that allow them to alter the musical platform according to their preferences.
By coming up with this exciting feature, Spotify has once set a major competition for other music streaming companies like Apple Music and YouTube Music. Apple Music has also launched a similar feature earlier but the users were only allowed to personalize the playlist either using their image or from the limited collection of stickers. Even though the new feature might not be considered a very significant addition to the app it is sure to highly enhance the experience of the users.
Such approaches toward unique features attract a larger audience and Spotify has never failed to engage the users with such creative features. The founders of the company have further stated that they have not made use of any Artificial Intelligence technologies to approach the new feature and such an initiative was taken to enhance the user experience with the app. The users can continue to expect more exciting and unique features from Spotify in the coming days too.
