As a move to bring a new change to the automotive industry, Qualcomm has announced a new partnership with Alphabet’s Google. This collaboration aims to become an inspiration to the automakers to develop their own AI-powered voice assistants using the expertise of both companies. Qualcomm’s established reputation in mobile phone technology, particularly in Google’s Android operating system, has made way for its expansion into the automotive sector. The company’s chips have been integrated into various automotive systems, including dashboards and automated driving systems that are used by prominent auto manufacturers like General Motors. The latest collaboration between Qualcomm and Google focuses on creating a customized version of Android automotive OS that is tailored to each customer and optimized for Qualcomm’s chips. This joint offering lets the automakers design a unique voice assistant that operates independently on the driver’s phones. According to Nakul Duggal, Qualcomm’s group manager for automotive, this collaboration will set a strategic shift in the relationship between both companies. He also talks about how both companies actually would’ve operated together, but the function was independent. He also claims that they have given a lot of thought to this; Google and Qualcomm have planned a lot together, but they go to the customers separately, which will reduce a lot of friction and confusion among them.
Qualcomm also launches its two new chips, Snapdragon Cockpit Elite for dashboard systems and Snapdragon Ride Elite for self-driving features. The Mercedes-Benz Group has already committed to integrating the Snapdragon Elite cockpit chip into future vehicles, although specific details regarding timelines and models still remain undisclosed. This collaboration is expected to bring a lot of change to the automotive industry, providing manufacturers with the tools to create personalized AI voice assistants. By combining Qualcomm’s chip expertise with Google’s AI technology, automakers can now develop voice assistants that enhance the driving experience. This partnership also shows Qualcomm’s commitment to the automotive sector by building on its existing relationship with major manufacturers. As the demand for advanced automotive technologies continues to grow, this could still be considered a turning point.
The innovation of AI in automotive will help the driver in several ways, from smarter cars to making the ride more responsive to your needs. The integration of AI in automotive has been underway for several years, which has brought a lot of changes to vehicle performance, safety, and driver experience. But the new innovations such as autonomous driving, predictive maintenance, and in-car personalization are now some examples of how much change this has brought. A report by McKinsey predicts that the automotive AI market will rise from $2.1 billion in 2019 to $9.7 billion by 2025. Voice AI technology is developed by using advanced natural language processing, also called NLP, and other machine learning algorithms. These technological advancements help the system to listen and understand the voice commands directed toward it. There are many types of research currently happening on the use of AI in the automotive industry. The collaboration from Qualcomm and Alphabet’s Google will be a huge contribution to the automotive industry.
